Technical Proficiency Program

Upgrade from beginner skills in SEO, web designing, blogging, and digital marketing
Learn email marketing, influencer marketing, and other technical skills
Combine organic content with Chat GPT for greater efficiency & productivity
Work on live projects for first-hand experience.

Course Description

This technical proficiency course by Novatix aims to enhance student’s knowledge of marketing in the digital environment. Extending key concepts of the introductory course, the modules covered in this course equip students with practical knowledge of digital marketing.

Learn how marketing activities and campaigns are executed over the Internet and how these differ from traditional marketing methods. This course will cover topics like web design, graphic design, blogging, search engine optimization, pay-per-click marketing, email marketing, influencer marketing, and social media management.

Students who have completed the previous introductory course or those with prior knowledge of digital marketing can enroll in the technical proficiency program to upgrade their skills. Learn how to implement strategies and use analytical tools to measure results and ROI.

Besides introductory course participants, this technical proficiency course is also ideal for graduates, undergraduates, employees, aspiring freelancers, and housewives.

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Course Syllabus

Importance of Using Tools in Digital Marketing
The Various Types of Tools & Their Uses

Learn Design Trends, Color Charts, Typography & More
How to Create Presentations, Posters, & Infographics with Canva?

Introduction to Basics of Website Layout Design
Learn the Fundamentals of HTML, CSS, HTML5, & CSS3
How to Convert Photoshop Designs into HTML5?

How to Select Relevant Blog Topics
Best Blogging Practices
Informative v. Promotional Blogging
How to Create Blogs as an Influencer?

Important Features of an E-commerce Website
E-commerce Web Designing Platforms
Best Design & Marketing Practices for E-commerce Websites

How to Search Relevant Keywords Using Analytical Tools?
Best SEO Practices
Basics of Link Building
How to do On-page SEO?
Tracking Results with Analytical Tools

What is Google Business Profile & Why is it Important for Local Businesses?
How to Optimize & Maintain Google Business Profile?

Introduction to Analytical Tools like Google Webmaster, Keyword Planner, & Analytics
The Key Metrics to Track Using Analytical Tools & How?

Basics of Facebook, Instagram, & LinkedIn
How to Select the Right Social Media Platform?
How to Create Ads for Facebook, Instagram, & LinkedIn?

What is Pay-per-click Advertising & Its Uses?
How to Create the Right Keyword Bidding Strategy?
Creating Landing Pages for Pay-per-click Ads

How to create content for search engines and visitors?
How to Integrate Keywords in Web Content?
Top Tools to Check Content Quality for SEO

What is Email Marketing & its Benefits?
The Leading Tools for Email Marketing Campaigns

The Role & Importance of Influencers for Brands
How to Engage Audiences as an Influencer?

What is ChatGPT & How to Create Content using Chat GPT?
Best Practices to Use Chat GPT

How to Create Opportunities in Freelancing?
Top Tools & Platforms for a Freelancer

Work on Live Projects & Learn from Industry Experts First-hand
Be Part of a Team Driving Results for Clients From Multiple Sectors

Our Technical Proficiency Program is designed for:

Certified Participants of the Introductory Program
Housewives
Graduates & Undergraduates
Aspiring Influencers
Skilled Employees
Aspiring Freelancers

Course Overview

With Novatix’s Technical Proficiency Program, you will learn about the best digital marketing concepts & tools in just 6 months. The module is carefully crafted to help you achieve maximum output as a digital marketer. This course will empower you to land an entry-level job at any digital marketing agency or a brand’s marketing team. With wide coverage of concepts like SEO, pay-per-click, social media, web designing, blogging, email marketing, & influencer marketing, our Technical Proficiency Program will boost your beginner skills from the introductory program and allow you to dive deep into the technicalities of digital marketing.

Participants of the first course who have completed the program and those with prior experience in digital marketing can especially benefit from this program.

Novatix also provides the opportunity to work on live projects with an internship (unpaid) of 3 months. This will help participants gain first-hand experience in meeting client demands and working with industry professionals on diverse projects.

This 6-month course will provide a detailed understanding of the various digital marketing platforms and top tools for a digital marketer. As you work under the guidance of industry experts on live projects, you will gain direct knowledge of live project management and how to meet client demands.

Course Objectives

Internship opportunity with professional marketers
Learning about the various digital platforms in depth
Using analytical tools to track digital marketing campaigns
Measuring results of digital marketing campaigns
Gaining knowledge of freelancing
Basics of influencer marketing

When you complete the Technical Proficiency Program in 6 months, you will receive a certification that can help you land an entry-level job in digital marketing or pursue your career.

Choose the Right Course for your Skill Level & Objectives

Novatix has course designs for every stage of your marketing career and skills. Explore our courses and choose the one that upgrades your skills with real-world experience in the digital marketing landscape.

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Course Details:

Course Duration

6 Months

Lessons

Places for Students

Language:

English, Hindi

Certifications

Digital, Physical

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