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Introductory Course to Digital Marketing

Course Description

In today’s digital age, digital marketing is vital for businesses of all sizes. As every industry moves towards digitisation, skilled professionals are needed in every sector to help companies to reach and engage their target audience online.

Novatix offers its digital marketing certification that will help you learn the skills & knowledge needed to succeed as a digital marketer.

Covering a wide range of topics, our introductory course includes the basics of digital marketing, canva designing, web design blogging, local SEO, pay-per-click strategies, social media management, how to use Google Analytics for marketing decisions, and more. This basic course will help you learn how to create a digital strategy on multiple platforms to achieve business goals.

Whether you are a business owner or an aspiring marketer, our introductory course will help your business or your client stand apart from the crowd in the digital landscape.

Additionally, we are also offering a bonus course that will include insights from professional digital marketers on how to establish and manage a freelancing career in this field.

As you start on your journey of digital marketing or learn how to boost your business conversions, our introductory course gives you the perfect head start to gain an upper hand in digital marketing.

So why wait?

Sign up for our introductory course today and uncover a world of career & business possibilities across diverse roles and industries. Our introductory course is open to everyone, including students, college grads, white-collar professionals, freelancers, housewives, and small business owners. Improve your marketing knowledge and skills and take the first step towards dominating the digital marketing arena.

Learn digital marketing in Lucknow from Novatix – your one-stop organisation for everything digital.

WANT TO BECOME A DIGITAL MARKETER?

Course Syllabus

  • What is Digital Marketing?
  • How has Digital Marketing Evolved?
  • The potential of Digital Marketing for Businesses
  • How to create social media posts, presentations, and logos with Canva?
  • Creating Designs with Custom Dimensions
  • How to Print Canva Designs ?
  • Why is blogging essential?
  • How to create topics for different customer segments?
  • The power of content & inbound marketing
  • How to strategize a content plan?
  • Basics of SEO
  • Why is local SEO crucial for location-based businesses?
  • How to optimize Google Business Profile & Google Maps?
  • Overview of popular social media platforms like Facebook, Instagram, LinkedIn, YouTube, X, & Pinterest.
  • Opportunities & Threats of Social Media
  • How to create a content strategy for different platforms?
  • What is pay-per-click advertising?
  • How to develop the right keyword bidding strategy?
  • Combining SEO strategy with PPC
  • Maximizing ROI with PPC
  • Live project assistance & learning
  • Understanding the various roles of digital marketing professionals
  • Tailoring strategies per changing industry dynamics & client requirements
  • How to prepare for real-world interviews?
  • Soft skills training
  • Resume building
  • Mock interview rounds with professional HR
  • Maximizing opportunities with top partner brands & agencies

Our Introductory Course is designed for:

Course Overview

Digital marketing has become critical for businesses in the 21st century to stay competitive. This digital marketing introductory course by Novatix provides a comprehensive overview of the essential strategies, platforms, and tools required to promote products, services, and brands online. Covering key concepts like local SEO, social media marketing, graphic designing basics, and more, students can gain a beginner’s understanding of digital marketing.

The knowledge of digital marketing is vital for professionals across diverse roles, like marketing, sales, entrepreneurship, and business development. Getting the basics right can kickstart your journey to knowing how to reach broader audiences, increase engagements, and obtain real results. Aspiring freelancers, students, and content creators can find this course especially beneficial.

This 4-month course by Novatix will equip students with the knowledge and skills to plan, execute, manage, and track online campaigns. Live training in analytical tools by experienced professionals can help students measure their success and pivot tactics accordingly – ultimately driving results for their clients or organisation.

Course Objectives

Upon completion, you will receive a certificate in digital marketing that demonstrates your skills & knowledge. This certification can enhance your career prospects and establish credibility as a digital marketer.

Choose the Right Course for your Skill Level & Objectives

Novatix has course designs for every stage of your marketing career and skills. Explore our courses and choose the one that upgrades your skills with real-world experience in the digital marketing landscape.

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Course Details:

Course Duration

4 Months

Lessons

45

Places for Students

12

Language:

English, Hindi

Certifications

Digital, Physical

Novatix Digital Academy is India’s best Digital Marketing Training Institute, offering in-depth training based on your preferences, time and career requirements with a 100% job guarantee.

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